If You Can't Count It, It Doesn't Count

Many unconventional brands are proving that you can succeed while managing around ideas that aren’t typically measurable. With the right leadership and culture, you can certainly get by defying conventional business practices.

In this episode, host Mike O’Toole discusses how unconventional brands are measuring success with David Rogers of the Columbia Business School. Using former Unconventionals guests as examples, they examine how disruptive brands are carrying out these practices.

 

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