The Unconventionals

In this fourth episode of the season, host Mike O'Toole talks to Shelby Clark, Founder and Chief Community Officer of RelayRides. Based in San Francisco, CA and founded in 2010, RelayRides is a peer-to-peer carsharing service. It allows private car-owners to rent out their vehicles on a short-term basis. RelayRides gets attention for an innovative idea that addresses a multi-billion dollar economic opportunity and greens cities with an alternative to car ownership. But it is also a small, rapidly growing business, and is balancing a big vision around collaborative commerce with the scrappy realities of building an unconventional business: making the rental transaction simple and safe, inventing new insurance products, and partnering with GM to scale nationally.

Direct download: the-unconventionals-s1-e4-relayrides.mp3
Category:general -- posted at: 3:00pm EDT

In our third show of the season, host Mike O'Toole talks to Michael Dubin, CEO, Dollar Shave Club. From a baby shaving a man's head to a machete-wielding CEO dancing with a leaf blower, Michael Dubin's Dollar Shave Club video has reached over 7.3 million views on YouTube. His no-nonsense, tell it like it is, "Our Blades Are F**king Great" approach helped this company go from an unknown startup to an overnight brand success story people can't get enough of.

Direct download: the-unconventionals-s1-e3-dollarshaveclub.mp3
Category:general -- posted at: 10:00am EDT

In our second show of the season, host Mike O'Toole talks with Morgen Newman, VP, International Sales and Jeff Avallon, VP, Business Development of IdeaPaint. Based in Ashland, MA and founded in 2002, IdeaPaint gives people the opportunity to unleash their creative potential through innovative tools that re-imagine the spaces where they work, learn and play. A dry erase paint, IdeaPaint turns virtually any surface into an erasable canvas, giving its customers the space they need to collaborate, interact and fully explore their creativity. Join us as we learn how IdeaPaint markets and brands this cutting-edge paint technology both to businesses and consumers.

Direct download: the-unconventionals-s1-e2-ideapaint.mp3
Category:general -- posted at: 10:30am EDT

We're kicking off our first show with Carey Smith, CEO of Big Ass Fans, a company in Lexington, KY that makes, well, big ass industrial and residential fans. It's a company where unconventional goes much deeper than the name - how they manufacture, how they market, how they treat employees and how they see their future are all far from typical.

Direct download: the-unconventionals-s1-e1-big-ass-fans.mp3
Category:general -- posted at: 10:30am EDT

1