Converse

On this episode of The Unconventionals, host Mike O'Toole interviews Chief Marketing Officer Geoff Cottrill from Converse, about its innovative Brooklyn based recording studio - Rubber Tracks. For Converse, the sales of athletic shoes used to be very straightforward. Everyone wore Chuck Taylors. Over time the landscape for those shoes has become incredibly crowded, and looking at alternative ways to keep your brand top of mind is challenging. That's where Converse Rubber Tracks Studio comes into play. Rubber Tracks serves as a bridge between the Converse brand and young emerging bands, allowing them the opportunity to record their music in a high performance studio location - no cost and no strings attached.